Nordic Living Backgrounds

Why the Curve shape is in Preben Lind's DNA

Lind DNA

About Preben Lind and Lind DNA

The story about LIND DNA is the story of an entrepreneur who happened to notice that the book in his hotel room was bound in a different material - recycled leather. Curiosity brought Preben Lind to one of the few manufacturers worldwide that offers that specific material. With an exclusive partnership agreement 6 years ago, the step was taken to what would become an extremely successful Danish design agency - LIND DNA. Today the company sells to 50 countries worldwide and the most iconic product is the Curve placemat. With the same curved shape as the logo.

Because I think the Curve placemat and the black Curve tableware are the most beautiful items in the collection, I asked Preben Lind about his idea behind Curve:


What inspired you to create the Curve shape?

“I drew the shape by hand as a sketch for the logo of the company. I wanted a unique shape. Coincidentally, I realized that the shape was suitable and even optimal for a placemat and then I started producing placemats. As a natural development, we have developed the mold in a tableware product line.

Due to the characteristic shape of the Curve crockery Curve allows you to completely reinvent food: how to arrange and serve it on a plate, a dish or in a bowl. At the same time, the collection lets you play even more with the perfect symmetry of your table styling. The curves of Curve add an extra dimension ”.

Why did you choose black for the Curve tableware?

“We chose to produce the Curve tableware in black (and navy blue), because it matches very well with the unique, matte surface of the pottery. The entire 'Curve stoneware' collection consists of three different plates, a bowl and two bowls. We are now also launching the tableware collection in off-white. A color for every taste ”.

Which kitchen items are the bestsellers?

“Our number one bestseller is the Curve placemat in recycled leather. But when it comes to accessories, we see that our Curve salt and pepper set, consisting of two parts - made of European oak wood, with a decorative lid on top - is best sold. All parts of the pepper and salt set have a coating of recycled leather. They can be disassembled and reassembled as desired - connected by invisible magnets.

In addition to other popular accessories, we have a collection of cutting boards made of 40 layers of kraft paper, pressed with tree resin. This compact laminate is a very strong and durable material, heat resistant up to 200 ° Celsius and dishwasher safe.

The collection has a wooden look and is available in a lighter and darker color (ash and walnut). Due to the attractive design, the shelves are very versatile and can also be used as decorative serving shelves for tapas or snacks ”.

Are you a foody yourself?

“I like to cook when I have the time. I love a nicely laid table and I appreciate and enjoy the effort other foodies put into a meal. Of course my greatest contribution stems from my passion for design, craftsmanship and the art of creating.

I have become the 'development apartment' in our company and if one of us has an idea, I can step into the workshop and quickly put together a prototype that we can discuss, try out and show to potential customers. ”

Which Scandinavian dish would you serve on the black crockery?

“I am thinking of the typical Scandinavian dish with smoked white halibut fish. With slices of green cucumber and fennel, beautifully served with the classic Danish rye bread and a dressing of red onion, fromage fraîs, dill and dijon mustard. It is one of my personal favorites and the black plate emphasizes the colors of the food ”.

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